3D Virtual events are now a massive trend in the modern events space, with their ability to showcase fantastic event experiences across thousands of attendees globally. Companies and organizers value the vast increase in engagement and brand value that 3D virtual events have essentially become the norm.
The older iteration of virtual events comprises elements that come under basic website interfaces, features, and options, commonly known as a more “2D” Esque presentation. It is not just the presentation of this event but also the experience and immersion being entirely outclassed by 3D virtual events. These 2D events are often just websites with some graphical displays; 2D webinars, for example, are often just a billboard where you can see the different sessions and just click on one.
There is no way to engage the visitor or attendee other than the simple chat functions. There is a lack of a 3-dimensional presentation of various event areas such as lobbies, auditoriums, and booths that looks exactly the same as an actual on-ground event.
Read More: Hybrid Events 101: What are Hybrid Events?
Likewise, Hybrid events infuse elements of both on-ground and virtual events into one singular, highly immersive experience. This has allowed virtual event providers to enable organizers to incorporate sophisticated 3D AR and VR concepts into life and create something that offers a glimpse into future events.
So, let’s take a sharp look into 3D virtual events and why the latest trends & designs revolve around them.
How can Event Planners Utilize 3D Virtual Events?
Virtual event planners know the importance and underlying benefits of effective networking. Networking is one of the biggest problems at virtual events. 3D-based Virtual events improve the experience by offering an immersive engagement till the end of the event. With a 3D virtual events platform, creativity is endless, and so are the opportunities to create new experiences. Platforms like Sarcon allow multiple ways to engage audiences online: premium networking lounges, dedicated breakout rooms, VIP access to crucial guest/speaker sessions, and much more.
The demand for virtual events services has made gamification a key engagement strategy in virtual events. Significant while designing virtual events for companies, VE platforms like Sarcon add fun elements with leaderboards and HTML 5 games. Exhibitors or sponsors can bring the audience out on digital scavenger hunts or let them chill out in relaxing digital breakout rooms. The extent to which a regular web-based ‘2D’ virtual event can accommodate such features is hindered significantly by the medium itself, resulting in something that does not accomplish the task of creating an encompassing immersive experience.
Organize virtual tours
There is a way to insert demos and virtual tours into virtual event software. The new trend calls for exhibitors to set up virtual tours at their booths. Visitors and prospects now want to see how the product looks and feels in 3-dimensional space; this is very hard to recreate in a web browser with just a 3d image. Modern Virtual event platforms like Sarcon make it easy to organize virtual tours within the event, with multiple 3D, 3D animated, and 3D 360-degree options for maximized immersion.
Showcase your Products Online in new avatars
In-person events demand a colossal space & arrangements for hosting products. But on a 3D virtual events platform, this can happen quickly at a low cost. High venue costs are replaced with moderate expenses for the software. With the rise in the Metaverse, virtual events are one of the premiere utilizers of such technology, offering the ultimate immersion in VR and AR.
For example, exhibitors are hosting a car expo, where they are launching a brand-new designer model. For the demo, it needs a good amount of space physically. But with Platforms like Sarcon, you can explore and view the model in a 3D view, and attendees can engage with the products & services like never before in an online avatar.
Virtual Events and the Metaverse
In layman’s terms, the Metaverse is a collection of virtual, 3D worlds where people create personal avatars to explore across different platforms. As on-ground event producers are still recovering from pivoting to virtual, new technologies like NFTs and cryptocurrencies continue to disrupt the event industry.
And the Metaverse is soon to follow. In fact, the Metaverse, while being a technology in its infancy stage, is a perfect addition to virtual events. Virtual event platforms like Sarcon can already create complete 3D 360-degree immersive event experiences; transporting that into an on-demand platform that allows users to freely roam through the events like ‘virtual citizens’ will be a resolute combination.
3D Virtual Events are at the forefront of what events will look like in the coming years. As an organizer, you now have access to powerful VE platforms like Sarcon to enable the most immersive 3D virtual event experiences without breaking the bank on trying to organize a full-fledged on-ground event.