Unlocking the potential of in-person events has always been an art form. The pulse of a live gathering, the energy exchanged in person, the connections forged beyond screens—these are the irreplaceable elements that make physical events an invaluable experience. However, in our tech-driven era, the fusion of innovation with the tangible excitement of live gatherings has opened a new realm of possibilities. Enter mobile event apps, the game-changers that not only streamline logistics but also have the power to transform the entire event landscape.
In this guide, we’ll delve into ’10 Ways to Elevate Your In-Person Event With Mobile Event App Features.’ Whether you’re a seasoned event planner or a novice in the field, these insights promise to revolutionize the way you approach event management, leaving your attendees captivated and your event a resounding success.
1. Event Schedule and Agenda:
A well-organized schedule is crucial for any event. Event apps allow you to provide attendees with a detailed agenda, including session descriptions, speaker profiles, and real-time updates. Attendees can create their personalized schedules, receive reminders, and stay informed about any last-minute changes, ensuring they make the most of their time at your event.
Tip: Allow attendees to create personalized schedules by adding sessions to their calendars. Send reminders before their chosen sessions start. Provide a detailed event schedule and agenda within the app. Include session descriptions, speaker bios, and any relevant materials. You can also implement AI-driven recommendations based on attendees’ interests and preferences, ensuring they don’t miss out on relevant content and networking opportunities.
For more info read :Importance of Meeting Scheduler in Mobile Event Apps
2. Interactive Maps and Floorplans
Navigating a large event venue can be a challenge. Event apps can offer interactive maps and floorplans, allowing attendees to find session rooms, exhibitor booths, and restrooms effortlessly. Users can also access additional information about each point on the map, making it easier to explore the event.
Tip: Include interactive maps and floorplans that allow attendees to easily locate different areas of the event venue.
Add markers for key locations like session rooms, exhibitor booths, restrooms, and food stations. Provide the ability to search for specific locations or exhibitors. Implement GPS-based navigation within the app, especially for large event venues. This can help attendees find their way around easily. You can also use augmented reality (AR) features (if available) in the app to guide attendees through the venue, offering an engaging and unique way to explore the event space.
3. Networking Opportunities:
One of the primary reasons people attend events is to network. Event apps can include features like attendee lists, direct messaging, and digital business card exchanges. This encourages interaction and helps attendees make valuable connections with their peers and industry professionals.
Tip: Consider incorporating an AI-driven matchmaking feature that suggests potential connections based on attendees’ interests or objectives. This can help forge valuable connections that might otherwise be missed.
For more info and tips read: 15 Ways To Use Event Apps To Get People Networking
4. Live Polls, Surveys, and Feedback:
Engaging your audience is key to a successful event. Event apps can enable real-time polling and surveys during presentations or sessions. Organisers can gather feedback in real-time through the app to understand attendee satisfaction, preferences, and areas of improvement. Post-event surveys also help in evaluating the success of the event and making future iterations even better.
Tip: An unconventional way to engage attendees could involve gamifying the feedback process by turning surveys into interactive games, offering rewards for participation. You can also enable instant voice or video feedback for attendees to share their thoughts and experiences in a more personal and interactive manner.
5. Live Streaming and On-Demand Content:
Not all attendees can make it to every session or event within a conference. Event apps can offer live streaming of key presentations and later make these sessions available on-demand, allowing attendees to catch up on what they missed.
Tip: Integrate a feature that suggests personalised post-event learning paths, curating content based on an attendee’s interaction during the event.
6. Exhibitor and Sponsor Information and Promotion:
For trade shows and exhibitions, event apps can showcase exhibitors and sponsors. Attendees can access detailed information about each exhibitor, find their booth location, and engage with them through the app. This increases exposure for sponsors and helps attendees plan their visits more efficiently.
Tip: Utilize the app to showcase sponsors and exhibitors, offering them innovative ways to connect with attendees. Create an interactive virtual marketplace within the app, allowing attendees to ‘visit’ exhibitor booths virtually and engage with immersive product demos.
For more info read : Top 10 Exhibitor Related Features in Event App
Gamification elements in event apps can add a fun and competitive dimension to your event. You can create challenges, quizzes, and scavenger hunts, motivating attendees to engage more actively and explore all that your event has to offer.
Tip: Create a community-driven challenge where attendees collaborate to solve problems or accomplish tasks throughout the event. You can also implement virtual reality (VR) or augmented reality (AR) games that encourage attendees to explore the event space and engage with sponsors in innovative ways.
For more info and tips read: How you can use Mobile Event App to Gamify your Events
8. Push Notifications:
Event apps can send real-time updates and notifications to attendees, keeping them informed about schedule changes, important announcements, or even special offers from sponsors. These notifications are a powerful tool for ensuring attendees stay engaged and up-to-date.
Tip: An unconventional approach could involve using AI-driven notifications that adapt based on an attendee’s behavior or preferences, offering personalized and timely information.
9. Analytics and Data Insights:
Collecting data about attendee behavior can provide valuable insights for future events. Event apps can track user engagement, session popularity, and networking connections, allowing organizers to fine-tune their strategies for future events.
10. Personalized Content and Recommendations:
Event apps can leverage data from attendees’ profiles and preferences to offer personalized content recommendations. This enhances the overall experience by ensuring attendees discover sessions, exhibitors, and networking opportunities that align with their interests and goals.
Tip: An unconventional approach could involve integrating a feature that offers “serendipitous sessions” based on an attendee’s preferences, exposing them to sessions or activities they might not have considered but align with their interests.
Are event apps suitable for all types of in-person events?
Event apps can be adapted to various types of in-person events, from conferences and trade shows to seminars and workshops.
How can event apps help improve attendee satisfaction?
Event apps provide personalized experiences, streamline logistics, and foster networking, leading to increased attendee satisfaction.
Are event apps cost-effective for event organizers?
While the cost of event apps can vary, the benefits they offer in terms of engagement and data collection often justify the investment.