Author: Jaichander Ramesh

Jaichander is a technologist and event professional with a strong foundation in engineering and a passion for advancing the event industry. As a patent-holding engineer, he has worked with companies like Intel and Accenture’s R&D labs, contributing to various innovative projects. He currently leads Sarcon, an end-to-end event management platform that supports in-person, virtual, and hybrid events. Sarcon works with a diverse range of clients, including major players like George P. Johnson, MCI, and Fortune 500 companies such as Microsoft and Emerson. Jaichander frequently shares his insights as a speaker at forums around the world, focusing on events and digital transformation.

Boost Event Registrations: The Ultimate Guide with Insights from 1000+ Top-Performing Events

Introduction: The biggest risk to any event is not having enough relevant registrations and attendees. You’ve put in months of work, meticulously planned every detail, and crafted a unique experience—only to face the nightmare of empty halls and low attendance. Fortunately, there are proven strategies you can use to drive up registrations and attendance, based […]

How to Promote Your Virtual Event Online, Organically

illustration of guy on computer promoting virtual event organically

Technical advances have provided recourse for marketing and advertising in the past decade — namely through virtual events. With the world’s rapid digitalization, virtual events have become the norm for businesses to reach new audiences and improve existing connections. In fact, Cathy Song Novelli claims global virtual events could grow at a combined growth rate of 23.7% […]

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